91Ô­´´

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STOCKHOLM SCHOOL
OF ECONOMICS

Marketing, advertising and retail experts

With the rise of influencer marketing, AI-driven advertising, and shifting consumer behaviors, the world of retail is rapidly changing. Researchers at the 91Ô­´´ can help put these developments and more into context.

Photo: Viktor Bystrov on Unsplash

Christoph Baldauf, Assistant Professor at the Department of Marketing and Strategy 

Area of expertise:

  • Retail logistics, operations management, and marketing-operations interface, for example how logistics impact customer behaviour in online and omnichannel retail. 
  • Sustainability and circularity in retail, for example ways to decrease product returns or implement circular business models. 

Email: christoph.baldauf@hhs.se  
Language: English, Swedish, German 

Jonas Colliander, Associate Professor at the Center for Retailing, Department of Marketing and Strategy 

Area of expertise:

  • How people perceive and respond to marketing and political messages on social media platforms like Twitter and Instagram; how disinformation and “fake news” spreads and ways to combat it. 
  • Consumer responses to marketing on social media, including influencer marketing, native advertising, and e-commerce. 
  • Changing consumer landscape and implications for retailers; consumer behaviors in times of crisis.

Email: jonas.colliander@hhs.se  
Phone: +46 (0)8 736 97 97 
Language: English, Swedish 

Sara Rosengren, Professor at the Department of Marketing and Strategy 

Area of expertise:

  • Digital and sustainability transformation of retail and consumer markets.  
  • The rise of influencers as direct-to-consumer retailers. 
  • Diversity and inclusion in marketing and advertising campaigns. 

Email: sara.rosengren@hhs.se 
Phone: +46 (0)8 736 95 67 
Language: English, Swedish 

Richard Wahlund, Professor at the Department of Marketing and Strategy, Director of the Center for Media and Economic Psychology 

Area of expertise:

  • Use of AI in digital advertising. 
  • Brand strategies. 
  • Reputation risk management, including how to avoid negative publicity. 
  • Consumer buying decision-making processes.
  • Green housing: Willingness to pay for green aspects when buying a home.
  • The psychology of pricing.  

Email: Richard.Wahlund@hhs.se 
Phone: +46 (0)8 736 95 80 
Languages: English, Swedish 

Related:

Center for Consumer Marketing 
Center for Retailing 
Center for Retail Studies