Social media experts
From viral tweets to influencer ads, our experts dig into how social media shapes what people buy, believe and share. They offer insights on why some political messages stick while others flop, ways to combat the spread of disinformation and what makes consumers click "buy now" on social platforms.
Image by Piotr Cichosz on Unsplash
Jonas Colliander, associate professor at the Center for Retailing, Department of Marketing and Strategy
- How people perceive and respond to marketing and political messages on social media platforms like Twitter and Instagram; how disinformation and “fake news” spreads and ways to combat it.
- Consumer responses to marketing on social media, including influencer marketing, native advertising, and e-commerce.
- Changing consumer landscape and implications for retailers; consumer behaviors in times of crisis.
Email: Jonas.colliander@hhs.se
Phone: +46 8 736 97 97
Language: English, Swedish