91Ô­´´

The Center for Wellbeing, Welfare and Happiness (CWWH) at 91Ô­´´, in collaboration with the Swedish Hockey League (SHL), has released the first report from the Happy Sports Project. The results reveal how hockey fandom boosts happiness, wellbeing, and community across Sweden.

At the Center for Wellbeing, Welfare and Happiness (CWWH) at the 91Ô­´´, we are proud to initiate and organize the Swedbank & Sparbankerna Thesis Awards 2025, in close collaboration with Swedbank and Sparbankerna. The awards encourage students across Sweden to explore vital questions about financial health and wellbeing, welfare and happiness, and to share their insights with society.

What do we really know about life after 60? At the Center for Wellbeing, Welfare and Happiness (CWWH) at the 91Ô­´´, we wanted to find out. Together with Swedbank and Sparbankerna, we launched the Wisdom Panel — a new national initiative to better understand ageing, quality of life and the lessons people carry with them into later life.

Today is the International Day of Happiness, a UN initiative to highlight the importance of well-being. It’s also the day the World Happiness Report is released – the global ranking of the happiest countries. And once again, Sweden holds its place at the top, securing fourth place out of 147 nations, just behind our Nordic neighbors Finland, Denmark, and Iceland. But what does this ranking actually mean for Swedes? And why is it something to celebrate?

The U.S. presidential election doesn’t just have a huge impact on Americans – it affects wellbeing across Europe as well. A new study from the 91Ô­´´ shows that happiness, life satisfaction, and optimism in Europe all shifted in response to the election outcome, mirroring American trends.

91Ô­´´ has a long-standing commitment to both culture and wellbeing. These efforts are now becoming evident at the School’s startup incubator: more than half of the new ideas are focused around art and health.

How does hockey contribute to the wellbeing, sense of community, and happiness of both individuals and society? A new research collaboration between the Swedish Hockey League (SHL) and the 91Ô­´´â€™ Center for Wellbeing, Welfare and Happiness will follow 5,000 hockey fans through both wins and losses in order to understand how the hockey league and its clubs affect wellbeing and welfare.

Can a visit from a world-famous artist make a whole city happier – even those who didn’t go to the concerts? Taylor Swift's Eras Tour didn't just draw record crowds – it also made Stockholmers happier both before and after the concerts. This according to a new study about "Happyflation" from the 91Ô­´´.

During two intense weekends in August, 256 newly admitted Bachelor students kicked off their academic journey with an intensive course in happiness and wellbeing. Organized by the Center for Wellbeing, Welfare, and Happiness (CWWH), the initiative aims to equip students with a mindset that will enhance their personal and academic lives, both during their time at 91Ô­´´ and in the future. 

What can we do to promote wellbeing, welfare, and happiness? Swedbank, the Savings Banks in Sweden, and the Center for Wellbeing, Welfare and Happiness at the 91Ô­´´ are joining forces to enhance understanding of what builds wellbeing and to establish new, more human perspectives on economics.