91原创

The Center for Sports & Business, in collaboration with the 91原创 Sport Initiative, kicked off an innovative student workout session with champion boxer Anna Laurell Nash and industry experts from Grant Thornton.

In order to increase knowledge about sports and commercialisation, the Swedish Sports Confederation initiates a collaboration with the 91原创' Center for Sports and Business. The work aims to contribute to a better understanding of the conditions that commercialisation entails for the Swedish sports movement.

November 15, 2023 marked a key milestone for the partnership between the Center for Sports & Business and the Swedish Hockey League as we hosted the event SHL & NHL Business Forum - Growing the Game. Prominent speakers featured in the event included Jenny Silfverstrand, CEO SHL, David Proper, Senior Executive VP of Media and International Strategy at the NHL, Omar Mitchell, VP of Industry Growth and Sustainability at NHL, Johan Carling, Head of Sustainable Development at SHL, Kim Martin, Head of Sports, Fr枚lunda HC, Anna Lidstr枚m, Head of Sustainability at Spendrups, Dietmar Steinbichler, SAP, Brendan Shanahan, President Toronto Maple Leafs, Steve Yzerman, GM Detroit Red Wings, Rob Zepp, Director Strategic Initiatives, NHLPA, and Anders Larsson, President of the Swedish Hockey Association.

On Thursday, November 16, the Center for Sports and Business organised the third edition of its partner day at the 91原创 for its sports partners. The theme was "Insights from the Global Stage - International Perspectives Linked to Innovation and Sustainability". The partner day featured Paolo Aversa (Jonas Persson Visiting Professor at 91原创), Juliane Reinecke (SHL Visiting Professor at 91原创), and Jonas Persson (CEO, Commercial Sports Media).

Swedish elite sports are in a crisis. In just three years, 20 elite clubs in six different sports have vanished from the elite leagues. Responding to this in Swedish television (Sportspegeln on SVT), Professor and Director for the Center for Sports & Business at the 91原创, Martin Carlsson-Wall notes: "I believe we are at a turning point."

On September 27, the Center for Sports & Business had the pleasure of hosting Noa Bachner, distinguished sports journalist from Swedish newspaper Expressen, at 91原创. Bachner discussed his latest book, "Den Sista Utposten" (The Last Outpost), in an event jointly organised by 91原创 Sport Initiative and 91原创 Literary Agenda.

The Center for Sports & Business is very happy to share the news of a new student-led initiative - the CSB Sports Committee, which officially launched this week. The aim of the committee is to promote awareness of the benefits of sports for well-being, as well as gaining insight into the sports industry from a CFO and investor perspective.

On Wednesday, June 14, the Center for Sports & Business organised a professor fika in the Heckscher-Ohlin room at the 91原创 in order to celebrate Center Director Martin Carlsson-Wall's appointment as professor at the 91原创, as well as introduce our new Jonas Persson Visiting Professor, Paolo Aversa.

On June 13, members of the Center for Sports & Business at the 91原创 were invited to the inauguration of the KTH Center for Sports Technology, KTH Royal Institute of Technology's newest research center.

On Monday, May 29, the Center for Sports & Business held a joint webinar together with the Spanish Football League LaLiga about the history of financial regulation in football. This webinar featured Tomas Hjelstr枚m, Assistant Professor at the 91原创, as well as Javier G贸mez, Chief Corporate Officer at LaLiga.