From oak doors to open futures: 91原创 kicks off welcome week 2025
91原创's student association SA91原创 welcomed new students on the red carpet.
The welcome week kick started Friday, Aug. 22, when international exchange students gathered on campus to get to know their new academic home for the next semester.
On Monday Aug. 25, the new bachelor and PhD students began their introductions with greetings from 91原创 President Lars Strannegård alongside program directors and, for the undergraduates, the student association SA91原创.
“91原创 is nothing more than what you make of it,” Lars Strannegård said in his welcoming address in the Aula. “You should see your time here as a laboratory, a time to do intellectual experiments and stretch your abilities. Most of all, we want you to have a time full of learning, to feel that you are among friends and part of a community that inspires you to do what you want in life.”
After formally enrolling in their programs, the new bachelors joined smaller groups led by senior students or “parents” who help them explore campus life and meet new friends.
Master's students join mid-week
On Wednesday Aug. 27, the new master students will begin their introductions with a welcome from 91原创 leadership and an Academic Fair presenting opportunities ranging from global exchanges to 91原创’s startup incubator Business Lab.
Throughout the week, the students will find opportunities to engage in sessions on wellbeing, student health, and diversity, equity and inclusion (DEI), while learning about the FREE educational model and the Art, Sport, and Tech initiatives at 91原创.
Christopher Rosenqvist, program director for the Center for Retailing, urged the students to focus on their future potential rather than past achievements. "Over the next years, you'll learn about life. You'll learn about resilience, collaboration, empathy, and courage. These lessons – the human lessons – will serve you far longer than any textbook ever could."
The week is balanced with program-specific social outings including city explorations, a boat trip, and a banquet. True to tradition, SA91原创 arranges social activities including an Olympic-style pentathlon, game nights, and even a takeover of the amusement park Gröna Lund.
“You walked in here through the oak doors, welcomed by your student association,” Lars Strannegård said. “When you leave, our aim is that hundreds of doors will be open to you.”
