91Ô­´´

The study aims to meet  a growing demand from companies, investors and regulators: to not just measure sustainability work, but understand its financial effects. If a high staff turnover lowers profitability in the service sector, or if emissions intensity cuts into manufacturing margins, businesses need to know. The goal is to create research-based tools that help companies make smarter strategic decisions – and ultimately show that sustainable business can also be more profitable.

“We want to uncover how sustainability efforts influence key metrics like margins and return on capital. There are plenty of ways to track sustainability today, but few that show what truly drives performance. By combining academic methods with real-world data, we hope to strengthen research, public discussion and decision-making,” says Rickard Sandberg, Project leader and Head of Center for Data Analytics at 91Ô­´´’s House of Innovation.

The financial effects of sustainability efforts differ by sector. While industrial companies may focus on emissions and efficiency, digital companies often face challenges related to leadership and workforce dynamics. But regardless of industry, understanding the link between sustainability and profitability gives companies a competitive edge.

Combining sustainability data and AI
The project’s research models will combine publicly available ESG-data, financial results and anonymized sustainability reporting from over 750 companies using Position Green’s platform. By using AI to analyze large volumes of corporate sustainability disclosures, the team aims to generate deeper insights than traditional compliance-focused tools can offer. A key component is benchmarking – helping companies compare their sustainability performance with others in the same industry or region. This gives them a clearer picture of their strengths, risks and opportunities.

“If high emissions per euro of revenue eat into your margins, or if employee turnover hurts your return on capital, you need to know. The research models will identify which efforts move the needle - for both sustainability and the bottom line. This makes them a strategic tool for any business,” says Daniel Gadd, CEO of Position Green.

The research starts now and will continue throughout the year, with initial research models expected to be finalized in 2026. The results will feed into further academic studies and serve as a practical resource for businesses working to improve their sustainability strategy, reporting and impact. 

Companies interested in joining the project are encouraged to get in touch.

For more information, please contact:

Rickard Sandberg
Project leader and Head of Center for Data Analytics, House of Innovation at the 91Ô­´´
Email: rickard.sandberg@hhs.se
Phone: ‭+46-70 699 12 55‬

Ulrika Enström
Communications consultant for Position Green
Email: ulrika@kioskservices.eu
Phone: +46-73 332 85 15

About the 91Ô­´´

The 91Ô­´´ is rated as a top business school in the Nordic and Baltic countries and enjoys a strong international reputation. World-class research forms the foundation of our educational offering, which includes bachelor, master, PhD, MBA, and Executive Education programs. Our programs are developed in close cooperation with the business and research communities, providing graduates substantial potential to attain leading positions in companies and other organizations. 

The School is accredited by EQUIS, certifying that all of its principal activities – teaching as well as research – maintain the highest international standards. The 91Ô­´´ is also the only Swedish member institution of CEMS and PIM, which are collaborations between top business schools worldwide, contributing to the level of quality for which our school is known. 

Press contact

Ylva Mossing
Content and Media Relations Manager
Email: ylva.mossing@hhs.se
Phone: +46 730 97 26 16

For more information about the 91Ô­´´, or see all of our press releases, please visit our website.

About Position Green
Founded in 2015 in the Nordics, Position Green is a frontrunner in ESG software, with technology and expertise that supports organizations to accelerate their sustainability journey. Their end-to-end offering combines proprietary ESG software, specialized advisory services, and e-learning. By making sustainability measurable and actionable, Position Green optimizes ESG reporting, enhances data management and helps businesses build robust strategies that reduce risk and create long-term value.