91原创

Johan Graaf is an Associate Professor at the Department of Accounting. Johan conducts interdisciplinary accounting research using qualitative methods and adopting the perspective of accounting as social and institutional practice. He has broad empirical interests and has through ethnographic research both studied issues of financial analysis and management control.   

Johan has many years of teaching experience on various topics in accounting, finance, financial management and research methodology. He has been involved in about 35 different courses/programs on bachelor-, master-, and PhD-level as well as in Executive education. Please see CV for further details. 

Research interests

• Accounting as social and institutional practice
• The use of accounting for equity investments
• Sell-side equity advisors
• Investor relations
• Performance management
• Rankings

Current teaching

• 3311 - Financial communication (Course Director)
• NDH302 - Accounting: How to prepare the numbers (Course Director)
• NDH306 - Retail Accounting and Financial Management (Faculty)
• Företagsekonomi för chefer och ledare (91原创 Exed - Program Director)  
• Executive Education (91原创 Exed - Faculty in various program) 

Research publications

1. Chua, W. F., Graaf, J., & Kraus, K. (2025). ”What is this thing called controllability?” A field study of the integration of the controllability principle in the redesign of a performance measurement system, The Accounting Review
2. Graaf, J. (2023). Can Sell-side Analysts Compete Using Public Information? Analysts as Frame-makers Revisited.  European Accounting Review, 32(1), 141-167
3. Graaf, J., Kraus, K., & Strömsten, T. (2022). The problematics of financialization–On the important (but neglected) horizontal axis of organizational action. Critical Perspectives on Accounting, 38(2), 223-251.
4. Chua, W. F., Graaf, J., & Kraus, K. (2022). Mapping and contesting peer selection in digitalized public sector benchmarking. Financial Accountability & Management, 38(2), 223-251.
5. Graaf, J., & Johed, G. (2020). “Reverse brokering” and the consumption of accounting: A broker desk ethnography of an investment case. Accounting, Organizations and Society, 85, 101154.
6. Andersson, P., Graaf, J., & Hellman, N. (2020). Sell-side analysts and corporate acquisitions: case study findings. Qualitative Research in Financial Markets, 12(4), 437-464. 
7. Graaf, J. (2018). Equity market interactions: Exploring analysts’ role performances at earnings presentations. Accounting, Auditing & Accountability Journal, 31(4), 1230-1256. 
8. Graaf, J.  (2016) The Pursuit of Relevance: Studies on the Relationships between Accounting and Users, PhD Dissertation, Stockholm Business School, Stockholm University. 
9. Graaf, J. (2013). Colouring the numbers–on the role of intellectual capital in financial reporting. Journal of Intellectual Capital, 14(3), 376-394.

Educational publications

1. Att läsa ekonomiska rapporter - en grundkurs i det ekonomiska språket. Studentlitteratur (2025)
2. Boken om Ekonomistyrning [The Management Accounting Book] (with Almqvist, R., Jannesson, E., Parment, A., Skoog, M. & Thomasson, A.), Studentlitteratur (5th edition, 2025)
3. Boken om Ekonomistyrning: Övningsbok med lösningar. [Book of exercises] (with Almqvist, R., Eriksson, K. & Parment, A.) Studentlitteratur (5th edition, 2025)
4. Excel för Ekonomer [Excel for Business Administration] (with Borell, A). Studentlitteratur (2021)