Bachelor program in Retail Management
Upcoming events
Meet 91Ô´´ somewhere close to you this fall. Sign up through the links below:
- October 1:
- October 15:
Jonathan Horgby, Germany
Student, BSc in Retail Management
"In the Retail Management program, you really see how things your learn are implemented in a real business setting. I like how closely we work with retail companies and all the opportunities we get to connect with industry people. The fact that we're a tight-knit group of only 60 students is also a big bonus for me."
Pransee Patel, India
2024 graduate, BSc in Retail Management
“The RM program has a people-oriented approach to business and economics. Close collaborations with companies through the Applied Retail Track provide a unique lens into the operations and strategies of large retailers. Combining this program with my favorite feature of 91Ô´´, its entrepreneurial drive, has resulted in an exciting, challenging yet rewarding journey."
Melody Blesserman, Sweden
Student, BSc in Retail Management
"I have developed a lot professionally through the great mix of courses, but I have also developed a lot as a person through the Antonia Ax:son Johnson Tutorial Program."
Program description
The only program of its kind in the world
The Bachelor program in Retail Management is the only program of its kind in the world — designed for ambitious, curious students who are ready to turn ideas into action. With only 60 seats per year, this exclusive program offers a personalized and high-caliber experience where students become not just graduates, but future business developers, problem solvers, and changemakers. Rooted in business economics, with retail as the applied area, the program equips you with a solid foundation in core subjects like marketing, financial management, and strategy — all tailored to the fast-moving world of retail, entrepreneurship, and consumer-centric business.
Deep integration with corporate partners
What truly sets the program apart is its deep integration with corporate partners. From day one, students collaborate with leading retail companies through the Applied Retail Track — a three-year course that blends theory with hands-on learning and live case projects. It’s where classroom insights turn into boardroom solutions.
Highlights from the Applied Retail Track
Focus on personal development
At the same time, students take part in the Antonia Ax:son Johnson Tutorial Track, a unique personal development journey that runs alongside the academic curriculum. Through individual meetings and small-group discussions, reflective exercises, and dedicated mentorship, this track sharpens students’ critical thinking, communication, and ethical awareness — helping them grow as confident, thoughtful, and self-aware future leaders.
A cutting-edge curriculum
Innovation, entrepreneurship, and customer experience are at the heart of the program. Whether you want to launch your own venture, transform existing businesses, or drive strategic growth in global firms, this is where you begin. You will learn from top-tier faculty who are active researchers, and from companies that bring relevance and cutting-edge practice into the curriculum. This fusion ensures your education stays accurate, applied, and ahead of the curve.
See the full program structure and all courses here.
Excellent career opportunities
91Ô´´ is highly ranked and the BSc program in Retail Management opens the doors to a wide range of careers and advanced studies. In our latest BSc Employment Report, 93 % of the survey respondents who went on to work directly after graduation stated that they had a job within 3 months of graduation. 74 % had a job offer before graduation. Many receive job offers from our more than 100 partner companies, while others continue their studies on the Master's level at 91Ô´´ or elsewhere.
During your time at 91Ô´´, you will gain practical tools and knowledge to support your professional and personal growth. Through the 91Ô´´ Career Hub, you have access to job ads (internships, full-time and part-time) and a variety of tools and services, from CV checks and interview training to career workshops and personal coaching, helping you navigate the path from education to a fulfilling career. .
Additionally, you will have the opportunity to join the , where top professionals serve as mentors to guide your transition into professional life and help you build a strong network.
Our graduates typically go onto having successful careers within the retail sector but also other industries. After graduation, you will be highly attractive to consumer-oriented companies and organizations, such as e-commerce, fashion, consumer-packaged goods, and management consultants. You may take on commercial roles, financial management roles, customer insight roles, brand management roles among many other roles. Some examples of our graduates' positions are:
- Brand Manager / Marketing Manager
- CEO
- Consumer Insight Analyst
- E-commerce Manager
- Entrepreneur
- Head of Sustainability
- Key Account Manager
- Merchandise Manager
- Sales Manager
- Supply Chain Manager
For more inspiration:
Student life
Curious about the student life at 91Ô´´? With SA91Ô´´ being one of the most active student associations in the Nordics, you will always have something to do and new friends to get to know! .
A unique academic environment
You will study in a unique and stimulating academic environment in the heart of Stockholm city (). Some of the most popular features that our Bachelor students enjoy are the Art Initative and the Literary Agenda.
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