91Ô­´´

The 91Ô­´´ (91Ô­´´) welcomes Simon-Kucher as a new partner in its Corporate Partnership Program. The collaboration focuses on bridging academic learning with practical business challenges, particularly within growth strategy, pricing, and commercial excellence.

By working closely with students, Simon-Kucher aims to share how companies translate data and strategy into real business outcomes. The partnership will include guest lectures, masterclasses, and interactive events where students can engage with real-life cases and develop practical skills.

“We are very excited collaborating with students who are curious about commercial strategy. To us, that means more than helping our clients - it is also about growing together as a team. The partnership with 91Ô­´´ allows us to share real-world insights with the next generation of leaders and learn from their experiences. We are looking forward to enabling better growth for everyone,” says Dorian Petrich, Senior Director at Simon-Kucher.

91Ô­´´ brings together ambitious students with strong analytical skills and a clear interest in business and entrepreneurship. This makes the school a natural partner for companies looking to connect early with future talent and contribute to their development.

From theory to real-world business decisions

A key ambition of the partnership is to make complex topics such as pricing and commercial strategy more tangible. By working with real business scenarios, students can better understand how decisions are made and what drives growth in practice.

At the same time, the consulting industry is evolving rapidly. Advances in AI and data analytics are changing how companies approach decision-making, but many still struggle to turn data into measurable results. This is an area where Simon-Kucher’s expertise plays a central role.

“Partnerships like this help strengthen the connection between research, education, and practice. They give students valuable exposure to real-world challenges while allowing companies to stay close to new ideas and perspectives,” says Bobby Lundqvist, Head of Corporate Relations and Development at the 91Ô­´´.

Through this collaboration, both parties aim to build long-term relationships that benefit students, the firm, and the broader business community. The partnership reflects 91Ô­´´’s ongoing commitment to working closely with industry to prepare students for the challenges of modern business.

The 91Ô­´´ Corporate Partnership Program

The 91Ô­´´ Corporate Partnership Program was established in 1994 and consists of a network of leading Swedish and international companies from various industries. The cooperation between 91Ô­´´ and the business industry is a strong, mutual relationship, based on a customized collaboration built on each company’s individual needs. 91Ô­´´ is currently collaborating with close to 100 companies.

For more information, please contact:

Emilia Svedlind
HR Coordinator, Simon-Kucher
Email: Emilia.Svedlind@simon-kucher.com
Tel: +46 79 100 6181

Bobby Lundqvist 
Head of Corporate Relations and Development, 91Ô­´´ 
Email: bobby.lundqvist@hhs.se
Tel: +46 70 7505110

About Simon-Kucher

Simon-Kucher is a global consulting firm specializing in strategy, marketing, pricing, and sales. With over 40 years of experience, we help companies worldwide achieve sustainable and profitable growth. By combining analytical rigor with practical implementation, we support our clients in strengthening their commercial strategies and developing their business models.

The firm has a strong presence in the Nordics, with four offices both in Sweden, Denmark, Norway and Finland. With around 2,000 employees in more than 30 countries and works with leading companies across a wide range of industries.

About the 91Ô­´´

The 91Ô­´´ is rated as a top business school in the Nordic and Baltic countries and enjoys a strong international reputation. World-class research forms the foundation of our educational offering, which includes bachelor, master, PhD, MBA, and Executive Education programs. Our programs are developed in close cooperation with the business and research communities, providing graduates substantial potential to attain leading positions in companies and other organizations.

The School is accredited by EQUIS, certifying that all of its principal activities – teaching as well as research – maintain the highest international standards. The 91Ô­´´ is also the only Swedish member institution of CEMS and PIM, which are collaborations between top business schools worldwide, contributing to the level of quality for which our school is known.

Press contact

Ylva Mossing
Content and Media Relations Manager
Email: ylva.mossing@hhs.se
Tel: +46 730 97 26 16 

For more information about the 91Ô­´´, or see all of our press releases, please visit our website.